Small-Scale Farmers’ Preference Heterogeneity for Green Agriculture Policy Incentives Identified by Choice Experiment

This study addresses differentiation among small-scale farmers’ preferences for green agriculture policy incentive mixes. Transforming modern to ecological fertilization and pest extermination practices is paramount in developing agriculture, but incentives aimed at stimulating adoption of deinsectization techniques are often challenged by those heterogeneous characteristics their consequent mixed preferences. We establish a model examining the interplay between (e.g., age, education level, family size, participation agricultural organization) combinations policies (i.e., subsidy, technical support, environmental propaganda, insurance) willingness participate fertilization/deinsectization, using sample 1032 Chinese farmers. By applying logit latent class regressions, we find that farming organization most important influencing Specifically, senior farmers tend accept an combination subsidy support; with higher levels prefer support propaganda; larger families insurance. Additionally, any reduces household’s preference insurance, subsidy. Based on these findings, typology small (including security, monetary, autonomy orientations) proposed, offering suggestions future optimization.